Get product-market fit, without the fluff

Hands-on mentoring and workshops

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Worked with over 300 startups

Are you next?

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19%4 year survival rate of startups of my program
301Startups mentored
$15M+Funding raised by founders I helped at the start

Testimonials

More reviews here

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I had multiple ideas but no idea where to start. Which customers are willing to pay? Jeroen helped me to test ideas quickly, without committing to building a unproven product.

Menno - Co-Founder at Home of Progress
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Jeroen has helped us zooming out, looking at the greater picture and challenge our assumptions every time we felt too comfortable.

Paul - Co-founder at AccuSelect
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Within 3 questions he found our unknown unknowns. Jeroen always has 1000 practical examples ready to choose our next steps.

Jefta - CEO at Glimp
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Co-founded and killed my own startup

Smartphone app

Just in Case was a digital legacy app: save your important files, passwords and info about your funeral for your loved ones.

1000+ downloads, 100% churned

Launch with press coverage lead to downloads

Failure reason: No market need

App didn't provide enough value for users

Startup types

I can help with any startup, yet these are the most common ones:

Consumer hardware & software

Trained as a product designer, I love tailoring solutions and propositions to consumers. Marketing to consumers is different than businesses. I'll teach you how.

B2B

How to sell to businessess? How to segment a market if there are 4 stakeholders? Having advised many B2B startups, I help you to navigate that maze.

B2G (Government)

Governments are a peculiar customer type. Mandate is scattered, the organisations can seem like an impenetrable fortress. I will help you get there.

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My preferred way of working

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Intake call

In this call, I aim to understand your current challenges in getting product-market fit. I will use this input for our longer session.

This call is free of charge if you get the full session. Most startups get the full session afterwards. Otherwise, a small fee will be charged.

Duration: 30 minutes
Location: Zoom

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PM-Fit Deep Dive

➡️ My assessment of your current product-market fit
➡️ Critical feedback on your beachhead market
➡️ Critical feedback on your to-market-strategy
➡️ Sense of direction, concrete tactics, experiments, and milestones for the next 3 - 6 months

Duration: 2 hours
Location: Zoom / Offline

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Quick questions and follow-up

After doing a session with me, you can reach out with quick questions to help execution on the new strategy.

This comes free of charge. I'll be as firm as on the photo on the right.

Pricing

Most startups opt for the PM-Fit deep dive

Ad hoc session

Starting from 1 hour

€95/30 minutes
  • Solve your current biggest issue
  • Ad hoc plannable
  • Get tactics for 1-2 months
  • For startups in a hurry
  • Price per hour €190
Get in touch

PM-Fit Deep Dive

2 hours

€495/session
  • 30 minute intake included (€95)
  • Identify right beachhead
  • Get a path toward product-market fit
  • I review your current strategy ahead of the session (1 hr)
  • Enough tactics for 3-6 months
  • Me on speeddial for quick questions
  • Price per hour €140
Get in touch

Mentoring package

Pre-paid mentoring hours

€1250/package
  • 10 hours of mentoring pre-paid
  • Ad hoc sessions
  • Me on speeddial
  • Flexible, portionable to twenty 30 minute sessions
  • For startups with longer plans
  • Any challenge in your startup
  • Price per hour €125
Get in touch

Get me as a mentor

Intake call is free of charge.

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