Get product-market fit, without the fluff

Hands-on mentoring and workshops

1710010215230.jpg

Worked with over 300 startups

Are you next?

Het probleem van problemen.001.png
19%4 year survival rate of startups of my program
301Startups mentored
$15M+Funding raised by founders I helped at the start

Testimonials

More reviews here

1613138504883.jpg

I had multiple ideas but no idea where to start. Which customers are willing to pay? Jeroen helped me to test ideas quickly, without committing to building a unproven product.

Menno - Co-Founder at Home of Progress
1681308358944.jpg

Jeroen has helped us zooming out, looking at the greater picture and challenge our assumptions every time we felt too comfortable.

Paul - Co-founder at AccuSelect
vdo7h64L_400x400.jpg

Within 3 questions he found our unknown unknowns. Jeroen always has 1000 practical examples ready to choose our next steps.

Jefta - CEO at Glimp
Screenshot 2023-03-30 at 13.45.23.png
home.png

Co-founded and killed my own startup

Smartphone app

Just in Case was a digital legacy app: save your important files, passwords and info about your funeral for your loved ones.

1000+ downloads, 100% churned

Launch with press coverage lead to downloads

Failure reason: No market need

App didn't provide enough value for users

Startup types

I can help with any startup, yet these are the most common ones:

Consumer hardware & software

Trained as a product designer, I love tailoring solutions and propositions to consumers. Marketing to consumers is different than businesses. I'll teach you how.

B2B

How to sell to businessess? How to segment a market if there are 4 stakeholders? Having advised many B2B startups, I help you to navigate that maze.

B2G (Government)

Governments are a peculiar customer type. Mandate is scattered, the organisations can seem like an impenetrable fortress. I will help you get there.

WhatsApp Image 2021-03-23 at 11.09.55.jpeg

My way of working

Screenshot 2025-01-01 at 12.59.23.png

The Product-Market Fit check

Where are you now, where do you want to go? In my intake form, you answer 30 questions about your current business, and 10 about where you want to go.

Request PM-Fit Check
jeroen_coelen.132b1f8a29f8.jpg

Vibe check call

After completing the PM-Fit check, we hop on a short call to check if we like each other.

Request PM-Fit Check
Screenshot 2025-01-01 at 13.16.30.png

Product-Market Fit Session

We do an whiteboard session to tackle your current challenges. Founders say it gives them input for 2 - 4 months ahead.

Duration: 2 hours
Location: Zoom / Offline

Request PM-Fit Check

Schedule a product-market fit session

Get the product-market fit check in your mailbox. We will take it from there.

Error