Workshops that actually move the needle.

Challenge the core assumptions on why customers would buy your product

Understand what forces them to be on the market for a solution, and what causes them to pick your product over competition

Identify the best beachhead to grow in

'SMEs in France' is not concrete enough

Understand the core concepts

Get a deep understanding of Jobs to be Done to focus on, what good problems are, and what your true competition is

Funnel thinking

Identify the bottlenecks

Customer onboarding map

Let founders understand their own onboarding journey

Positioning & messaging

Writing DMs/emails that convert

Identify the real Job to be Done and Problems

With interactive exercises, founders learn to understand how to find real problems and jobs to be done

7 Techniques to wiggle out information in conversations

Film-reel, 5-Why, Highlight Emotions, U-Shape Conversation and more

Understand how to make the conversation about the customer

From pitchin products to deep interest in the interviewee