Give your founders the tools they need.
Get your founders running towards product-market fit with hands-on, interactive workshops.
Highly interactive
"Jeroen's workshop has the perfect mix of theory and practice. Explanations are short and to the point, and you get to apply things immediately"
Accelerator program manager
Lightbulb moments
"Jeroen kept offering novel explanations until the penny dropped. Now I got a better feeling for Jobs to be Done and product-market fit, and understand what my startup lacked"
Participant of Product-Market Fit Workshop
Critical challenges
"Some trainers praise every idea, which can set you off the wrong direction. Startups require brutal honesty to get product-market fit. Jeroen explained his reasoning transparently, and doesn't force you to agree with him"
Participant of Product-Market Fit Workshop
Over 25 different accelerators
Product-Market Fit
Identify gaps in your founders' product-market fit logic
PM-Fit 101
Mini lecture to get core concepts across
Customer centric with JTBD and Problems
Critical review and deep dive into beachhead
Identify misfit between product and market
Evaluate fit between core building blocks
3 - 6 hours
Online or offline
Deep Customer Interviews
Workshop on many Mom-test like techniques
Identify the real Job to be Done and Problems
With interactive exercises, founders learn to understand how to find real problems and jobs to be done
7 Techniques to wiggle out information in conversations
Film-reel, 5-Why, Highlight Emotions, U-Shape Conversation and more
Understand how to make the conversation about the customer
From pitchin products to deep interest in the interviewee
3 - 5 hours
Offline only
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