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Beyond the usual canvas

Go deep on product-market fit, interviews, job to be done, and go-to-market.

2.5xMore engaging
210%Information coverage
46%Funny

Hosted workshops for:

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Workshop: Edge of Language

Learn how to go deep in interviews and discover the true job to be done

Asking 'What is your problem' doesn't work, right?

How to get customers to speak about the things you need to make great products?

7 pitfalls to deep conversations

In this interactive workshop, I cover 7 pitfalls that hinder going deep in conversations.

Very interactive

Lots of practice, coaching and reflections, inspired by theatre approaches to play around freely.

3 - 5 hours
Any role
Offline only
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Workshop: Love the Problem

How to recognise good problems for startups?

Bad and good problems

Some problems are not worth to be solved by startups. How to recognise those?

Clear and specific problem statements

Most people think they know the problem, until you challenge them to write it down.

Converge and identify knowledge gaps

By playing around with multiple statements and reflecting on each others, you will identify what you currently don't know.

2 hours
Interactive
Online or Offline

Ready to get started?

Get in contact

Workshop: Landing your first pilot

Get specific, from vague ideas to concrete value proposition

From vague idea to concrete value proposition

Force to converge your idea into concrete value propositions using brochure tests

From value proposition to pilot proposal

With this brochure test in mind, together we design a pilot, so you know what you want to learn

2 - 3 hours
Interactive
Online or Offline
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Workshop: Design your beachhead market

Many startups start out with ideas too big to execute. This workshops makes ideas actionable.

Identify your launching customer

Get a better customer segment than 'young urban professionals in Amsterdam with modal income'

Devise a waved product strategy

Your big idea can be spliced into smaller, more manageable chunks.

Create action and outreach plan to validate

Turn ideas into action

2 hours
Interactive
Online or Offline

What people say about my workshops

“He know his sh*t” - Anonymous founder

“Jeroen is a great trainer and inspired the group to think beyond their current viewpoints.”

Founder in AMS Booster

“Jeroen's interest, curiosity and directness are highly appreciated. You can tell that he has substantial experience with early stage startups in how he structures the sessions and the kind of questions he gives along with the inputs."

Founder in TU Delft Program

“Jeroen always motivated us to be ambitious while keeping us grounded, realistic and smart about what resources we had. He saved us a few times from doing unimportant, safe tasks like rebranding for the third time and pushed us to get out there."

Founder in TU Delft Program

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