Workshops that actually move the needle.
No more founders that didn't speak to customers. Only focus on finding customers and getting more of them.
Workshops that actually move the needle.
No more founders that didn't speak to customers. Only focus on finding customers and getting more of them.
More focus and outreach
"Jeroen's workshops helped our startup to stop talking to everyone, including slow-moving organisations, and focus on our true beachhead market. We got out of our planning phase, because the workshops created social pressure that helped us achieve a peak of 7 customer sales calls booked in 1 week."
Several workshops in Booster program
Paul, founder of Roods
Participant of AMS Institute Booster #8
Jeroen always has relevant stories from past startup experience
"Jeroen has worked with a lot of startups in and brings all those perspectives to the table. He does that in a no-bullshit direct approach which is very useful for our founders in the early-stage"
Several workshops in Ignition Cohort 2025
Jacobo Domingo
Incubator SBIC (ESA)
Our founders got an ongoing
validation mindset
"Jeroen’s workshop helped my cohort realize that validation is an ongoing process, not a one-time exercise. The lessons of the exercises helped founders long after the program ended."
Workshop: Deep Customer Interviews
Gabrielle Werkhoven
Entire team leveled up in a day
"The workshop contains many new sharp tactics that go beyond the standard 'ask about the problem; even the more experienced interviewers got new perspectives. Thanks to the many interactive exercises, we were able to learn how to apply them and go in-depth. As a result, the quality of our interviews improved immediately, and people are already conducting more interviews by themselves"
Workshop: Deep Customer Interviews
Daan
Co-Founder of Breeze
Clarity and actionable insights for real impact
"Jeroen’s gift for interacting spontaneously with the batch helped us make the most out of our time. His workshops provide clarity and actionable insights for PhD students to translate their research into real-world impact."
Several workshops in Mobility PhD 2024
George Liu
Mobility Program at TU Munich
Over 25 different accelerators
PMF Sanity check
Sanity check beachhead for growth
Challenge the core assumptions on why customers would buy your product
Understand what forces them to be on the market for a solution, and what causes them to pick your product over competition
Identify the best beachhead to grow in
'SMEs in France' is not concrete enough
Understand the core concepts
Get a deep understanding of Jobs to be Done to focus on, what good problems are, and what your true competition is
Half Day
Online (<6 participants) or offline (any group size)
GTM Systems
Debug where founders get stuck in getting to market
Funnel thinking
Identify the bottlenecks
Customer onboarding map
Let founders understand their own onboarding journey
Positioning & messaging
Writing DMs/emails that convert
Half Day
Online (<6 participants) or offline (any group size)
Deep Customer Interviews
Workshop on many Mom-test like techniques
Identify the real Job to be Done and Problems
With interactive exercises, founders learn to understand how to find real problems and jobs to be done
7 Techniques to wiggle out information in conversations
Film-reel, 5-Why, Highlight Emotions, U-Shape Conversation and more
Understand how to make the conversation about the customer
From pitchin products to deep interest in the interviewee
Half day or Full day
Offline only
Pricing
Single workshop
Starting from
€1250
per session
€1500
per workshop
One session workshop
Minimum 2 hours
Up to 25 participants
No travel costs in NL
Participants get 1 year free access to my Substack premium (normally €50/year)
Multiple workshops
Starting from
€1050
per workshop
€1250
per workshop
2 to 4 workshops
Minimum 2 hours each
Up to 25 participants
No travel costs in NL
Participants get 1 year free access to my Substack premium (normally €50/year)
Full Program + Design
Starting from
€950
per workshop
€10.000
per program
Custom program design
Minimum 2 hours each
5 sessions and up
Up to 12 startups
No travel costs in NL
Participants get 1 year free access to my Substack premium (normally €50/year)
Want to learn more and get a free quote?
Leave your email and we'll schedule an intake call.
