Give your founders the tools they need.

Get your founders running towards product-market fit with hands-on, interactive workshops.

Highly interactive

"Jeroen's workshop has the perfect mix of theory and practice. Explanations are short and to the point, and you get to apply things immediately"

Accelerator program manager

Lightbulb moments

"Jeroen kept offering novel explanations until the penny dropped. Now I got a better feeling for Jobs to be Done and product-market fit, and understand what my startup lacked"

Participant of Product-Market Fit Workshop

Critical challenges

"Some trainers praise every idea, which can set you off the wrong direction. Startups require brutal honesty to get product-market fit. Jeroen explained his reasoning transparently, and doesn't force you to agree with him"

Participant of Product-Market Fit Workshop

Over 25 different accelerators

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Product-Market Fit

Identify gaps in your founders' product-market fit logic

  • PM-Fit 101

    Mini lecture to get core concepts across

  • Customer centric with JTBD and Problems

    Critical review and deep dive into beachhead

  • Identify misfit between product and market

    Evaluate fit between core building blocks

  • 3 - 6 hours

    Online or offline

    Deep Customer Interviews

    Workshop on many Mom-test like techniques

  • Identify the real Job to be Done and Problems

    With interactive exercises, founders learn to understand how to find real problems and jobs to be done

  • 7 Techniques to wiggle out information in conversations

    Film-reel, 5-Why, Highlight Emotions, U-Shape Conversation and more

  • Understand how to make the conversation about the customer

    From pitchin products to deep interest in the interviewee

  • 3 - 5 hours

    Offline only

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