Give your founders the tools they need.

Get your founders running towards product-market fit with hands-on, interactive workshops.

Developing an ongoing

validation mindset

"Jeroen’s workshop helped founders in my cohort realize that validation is an ongoing process, not a one-time exercise. The lessons continued to resonate long after the program ended."

Making time truly impactful

"Jeroen’s gift for interacting spontaneously with the batch helped us make the most out of our time. His workshops provide clarity and actionable insights for PhD students to translate their research into real-world impact."

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George Liu

Mobility Program at Technical University Munich

Over 25 different accelerators

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Product-Market Fit

Identify gaps in your founders' product-market fit logic

  • PM-Fit 101

    Mini lecture to get core concepts across

  • Customer centric with JTBD and Problems

    Critical review and deep dive into beachhead

  • Identify misfit between product and market

    Evaluate fit between core building blocks

  • 3 - 6 hours

    Online or offline

    Deep Customer Interviews

    Workshop on many Mom-test like techniques

  • Identify the real Job to be Done and Problems

    With interactive exercises, founders learn to understand how to find real problems and jobs to be done

  • 7 Techniques to wiggle out information in conversations

    Film-reel, 5-Why, Highlight Emotions, U-Shape Conversation and more

  • Understand how to make the conversation about the customer

    From pitchin products to deep interest in the interviewee

  • 3 - 5 hours

    Offline only

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