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Product-market fit, sans bullshit

Stop guessing: find the market where your product excels.

Get me as your mentorWorkshops for your accelerator
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Worked with over 300 startups

Are you next?

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19%4 year survival rate of startups of my program
301Startups mentored
$15M+Funding raised by founders I helped at the start

Start small to win big

How I helped these companies

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Big: PieterPot raised €9M with 30.000 customers

Packageless supermarket

Small: I helped Jouri (right) figure out initial value proposition and business model for the first 50 customers

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Big: Orderli gets into YC and raises €875k

QR menus for restaurants

Small: I helped Dorus (center) into finding his launching customer and understanding the added value of his pre-pivot solution.

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Big: Breeze hits 60.000 dates, raises €1.3M

Dating app without chat

Small: Helped with initial MVP and business model and the first 50 dates

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Big: Unpluq gets into TechStars and raises round

Battling smartphone addiction

Small: I helped Jorn & Tim with their MVP testing and understanding of the value added by their device.

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Big: Glimp lands subsidy to build newest product

Burnout recovery device

Small: I help Jefta (center) in identifying their launching customer and designing their value proposition.

Testimonials

More reviews here

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I had multiple ideas but no idea where to start. Which customers are willing to pay? Jeroen helped me to test ideas quickly, without committing to building a unproven product.

Menno - Co-Founder at Home of Progress
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Jeroen has helped us zooming out, looking at the greater picture and challenge our assumptions every time we felt too comfortable.

Paul - Co-founder at AccuSelect
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Within 3 questions he found our unknown unknowns. Jeroen always has 1000 practical examples ready to choose our next steps.

Jefta - CEO at Glimp
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Co-founded and killed my own startup

Smartphone app

Just in Case was a digital legacy app: save your important files, passwords and info about your funeral for your loved ones.

1000+ downloads, 100% churned

Launch with press coverage lead to downloads

Failure reason: No market need

App didn't provide enough value for users

Startup types

I can help with any startup, yet these are the most common ones:

Consumer hardware & software

Trained as a product designer, I love tailoring solutions and propositions to consumers. Marketing to consumers is different than businesses. I'll teach you how.

B2B

How to sell to businessess? How to segment a market if there are 4 stakeholders? Having advised many B2B startups, I help you to navigate that maze.

B2G (Government)

Governments are a peculiar customer type. Mandate is scattered, the organisations can seem like an impenetrable fortress. I will help you get there.

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Pricing

Most startups opt for the PM-Fit deep dive

Jeroen on speeddial

Monthly subscription

€200/month
  • Unlimited questions over chat
  • 60 minutes of calltime per week
  • Coaching to product-market fit
  • Special deals for student founders
  • 25% discount for quarterly billing
Schedule free intake

PM-Fit Deep Dive

2 hour session - 2 hour prep

€495/session
  • Deep inspection of your startup before the session (2 hrs)
  • Assessment on current level of PM-Fit
  • Critical feedback on GTM strategy
  • Enough tactics for 3-6 months
Schedule free intake

What is a PM Fit Deep Dive?

TL;DR: A long session with homework for us both

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You do the prepwork

Based on our free intake call, I give you 'homework' to articulate your current GTM strategy and current levels of PM-Fit.

Duration: 1 to 4 hours
Depending on how much you already have

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Review of your GTM strategy

I carefully review your to market strategy, and brainstorm ideas for improvements and adjustments.
Duration: 2 hours

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Deep Dive Session

➡️ My assessment of your current product-market fit
➡️ Critical feedback on your beachhead market
➡️ Critical feedback on your to-market-strategy
➡️ Sense of direction, concrete tactics, experiments, and milestones for the next 3 - 6 months

Duration: 2 hours
Location: Zoom / Offline

Schedule free intake call

Let's get to know each other

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