Stop going on founder side quests

A sparring partner for the big calls

“Even when we had to watch every euro, I kept Jeroen on. That says enough. He’s the person who asks the uncomfortable question at the right moment. Distributor, OEM or direct sales? Pricing, margins, reimbursement? Jeroen helped me think through every major go-to-market decision without letting me drift. He mirrors your thinking, raises the flags you’d rather not see, and helps you decide.”

Focus, accountability, and momentum

“You can easily convince yourself a side quest is worth it. Jeroen asks the tough questions to keep your eyes on the prize. He drives velocity through weekly accountability and focusing on the right things. It keeps you away from distractions.”

Hard and honest feedback

“Jeroen doesn't beat around the bush. He highlighted what customer information I missed in a direct way, I immediately knew where to focus. That's the kind of feedback I prefer to hear, cold and early.”

Unstuck from zero customers to one hundred

“After working for months on my innovative bike lock, Jeroen helped me to focus on getting my product to market. He held me accountable to doing things that move the needle, and see through the noise. At the end of my collab with Jeroen, I reached 100+ sales, and felt comfortable to continue by myself. With a philosophical tangent here and there, he's helped me to get unstuck and ahead as a founder.”

Additional brain

“Jeroen is an additional brain. Someone who shares your ambitions, has relevant experience and knowledge, and can provide support at a deeply personal level. Sanity checks when you need them.”

Validate my direction

“Jeroen is my sounding board for strategic decisions. Our calls help me validate my direction, sharpen my ideas, and identify the next improvements. It keeps me moving forward with confidence.”

Now doing sales calls confidently

“I needed a structured approach to scale my sales calls and tactics for smoother conversations. With Jeroen’s input, I walked into those meetings feeling more confident than ever.”

Actionable advice with relevant examples

“10/10 would recommend. Jeroen helped me get better focus on what's the most important priority. Asks the right questions to dive deep and gives very actionable advice with real examples based on the many startups he worked with.”

Sanity checks and action points

“Jeroen is the best! Helpful insights and sanity checks. Walked away with action points we are excited to execute on. Would recommend for any founder.”

Learn to think like a startup

“By working with Jeroen, I've learned how to turn big ideas into small experiments. This increased momentum and focus for our startup. We now know what works, without spending 6 months of building it.”

Mindset shift to the customer

“He helped me to shift my mind away from what I offer to focus on the customer. From supply to demand. This has helped me to sharpen my value proposition immensely.”