Free self-assessment

Where are you on the Product-Market Fit Scale?

Which signals have you generated? Tick them, and the doctor gives you an early diagnosis.

Vanity signals

Skip these

👀

Customer-problem fit

Is there a problem?

🕰️ ⭐

Willing to solve?

💪 🕰️

Problem-solution fit

Can you solve it?

💪 🕰️

Business model fit

Can you make a profit?

💪 🕰️ 💵

Product-market fit

Can you repeat and scale this?

💪 🕰️ 💵 ⭐

🟢 Start here

PM
FIT

Ad clicks & site visits

Email signups on waitlist

Media writes about you / PR

Likes & followers on socials

Win pitch contest or startup award

Interviews with potential customers

Spoken to people with problem

Proposed a discounted pilot

Referral to another person to talk to

Customers commit to discounted pilot

Customers active in discounted pilot

Customers happy in discounted pilot

Paid pre-orders

Customers commit to fully paid pilot

Customers active in fully paid pilot

Happy fully paid pilot users

Profitable paid pilot

Repeatable sales process

Happy scalable customers

High retention or repeat purchase

5 star reviews or high NPS

Word of mouth referrals

Customer Currency Legend · What is the customer paying you with?

👀 Attention🕰️ Time⭐ Reputation💪 Effort💵 Money

← Swipe to see the whole scale →

0 signals ticked